Methodology
Trust is the product.
The site should be useful before it is monetized. Rankings and directory pages need source checks, visible criteria, and disclosure that is not buried like a bad inspection report.
Directory criteria
Profiles should be reviewed for residential focus, service area, project-type fit, licensing boundary, source links, process clarity, and whether claims can be verified.
Ranking criteria
Ranking pages should not use fake numeric scores. Useful criteria include residential depth, Bay Area permit experience, portfolio relevance, consultant coordination, public source footprint, and clear fit notes.
Sponsorship boundary
Sponsored placement can buy visibility, not a better editorial ranking. Featured slots, partner CTAs, and sponsored stories must be labeled.
Profile shells
Launch profile shells are placeholders for data structure and review workflow. They are not endorsements, recommendations, or license confirmations.